Tryvertising

Tryvertising, which is all about consumers becoming familiar with new products by actually trying them out. Think of Tryvertising as a new breed of product placement, in the real world, integrating goods and services into daily life in a relevant way, so that consumers can make up their minds based on their experience, not messages.

Think 'obvious' activities like handing out product samples, and more subtle, integrated product placements that are part of an experience or solution. Product placements that become part of the landscape, part of the real world where consumers hang out and certainly don't mind trying something as long as it makes sense to them.

NEW BREED OF TRY-OUT STORES

A new breed of try-out stores popping up around the world. They differ from experience and lifestyle stores (think Apple, Nike, Prada) in that they try to mirror consumers' domestic settings. Even though they don't fully fit the TRYVERTISING bill, since consumers actually have to go to these stores instead of the store and try-out products coming to them, they do explore interesting 'post-advertising' models. Check out the following spottings from the world of cooking, cleaning and bathing.