Finally, after four months of hues & cries by mobile outdoor property owners, the Supreme Court has lifted the ban which was imposed in Mumbai, in may this year. The prohibition on mobile vans carrying advertising messages was enforced after a PIL filed by gynecologist, Dr Anahita Pundole and other residents of Mumbai.
On the other hand, Supri Advertising, one of the petitioners confronted this judgment and said, since May 2007 the mobile hoardings were displayed only at the allocated places and van stayed at each spot for only 2 hours.
Well, now when the ball is in media owners' court, not only they but the advertisers, media agencies as well as the hoardings are also smiling.
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