The outdoor innovation is simply getting better by the day. Hats-off to Platinum Outdoor, a Madison Group company, who, once again has come out with an out of the box idea to do something different and break the conventional innovation clutter. A lot of care has been taken in execution and as a matter of fact some execution looks very very tedious if not impossible.
I wish the guys at Platinum Outdoor continues the good work.
Check out the campaign Mountain Dew.
It looked stunning in nights. Kudos for the agency...
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