...and this is what MP Tourism's new ad proves. This ad by Ogilvy is sure to catch eyeballs and stir buzz in the market. Advertising industry is already talking about the ad of "Talking Eyes".

The previous ad of Madhya Pradesh tourism peeped into the heart of the country through a "Bioscope". Interestingly, the first ad's storyline depicted that someone is sneaking a quick look into MP while second ad looked like a sequal which took the same storyline to next level by showing mesmerized eyes of the person who was looking into the "Bioscope".



While the "Bioscope" ad urged people to see MP through its catchline "Hindustan ka Dil Dekho", "Talking Eyes" ad revealed the experiences of a tourist after visiting the state with the line "Hindustan ka Dil Dekha".

The concept of eyes talking about the stunning sights of MP is quite unique and distinctive. The idea is fresh & novel which illustrates that a lot of creative and strategic thinking has gone into it.

While most of the people are applauding for Ogilvy for producing yet another masterpiece, many critics think that it fails to communicate the USP of Madhya Pradesh and about its tourist attractions to the travelers.

Buzz Marketing

View more presentations from Mayur Pathak.

Well, none other than the only actor who is master of art of disguising, Aamir Khan (and everyone knows it!!!), but of lately, I was thinking, will anyone buy a DTH just to watch much hyped, country expelled Indian Premier League or TATA Sky is just trying to be aligned with the industry trend where anyone is trying to hop and milk the multi-million bucks worth IPL bandwagon?

Whatever may be the reason, the ad, like always stands out in humor and unparalleled piece of act as a hysterical Sardar by Aamir Khan puts a suble smile on the faces of those watching the ad. One thing which is noticeable in the ad is that the message of TATA Sky having "excellent picture quality" is communicated by showcasing the side effects of this superior feature. That's what I call crafty communication.

However one can also see the hoardings on the streets (as below).

I was just wondering, a little alteration in the punchline possibly can do miracles, and guess what it can be? "PAPAJI, CHEERLEADERS ARE BEST WATCHED ON TATA SKY"

Like any Multi-National Conglomerate, they are there on television, Internet, social media (including twitter), transit media, billboards, mobile, print, radio and are also merchandising their updated identities to establish top of the mind brand recall. Welcome to the new age of political advertising in India.

While "Advani for PM" campaign flourished across the Internet, Narendra Modi, the tech-savvy CM of Gujarat found boosting about achievements of Gujarat govt. and promises of BJP on his blog, facebook page and event stepped into the twitterville, the latest fad on the net.

These days, the so called iron-man of India, Mr. Advani is omn(et)ipresent, you browse any damn website and you are most likely to be welcomed by the smirking, poised picture of eight decades old PM aspirant. BJP is campaigning through SEM also where they seem to have purchased all the keywords one can think of.

Congress isn't at the back foot anywhere, while they are trying to project a youthful image by making the young Gandhi, the brand ambassador, Rahul is also dwelling into the virtual world with facebook. A new slogan - "Aam aadmi ke badhte kadam, har kadam par bharat buland" can be seen hanging on almost 11,000 hoardings across India and TV channels are singing Congress' "Jai Ho".

Regional parties like BSP and Shiv Sena are also adding to the noise with their new catchy one liners.

Well, whatever achievements these politicos are boosting about, one thing is sure, they have quite been able to accelerate the growth rate of recession ailing advertising industry.

Good ideas, dipped in execution which is accurate in every detail, with a pinch of team work, are enough to make a campaign Mmmm...

Here's the example; Bingo Mad Angles' campaign by Platinum Outdoor, taking a cue right from the TV Ad, and making it come alive on the streets of Mumbai which is created enough of buzz in the market.

Sneak a Peek...

We saw an outburst of citizens of India against terrorism post 26/11 Mumbai terror attacks, now the outdoor advertising industry comes together to rant against the bug of sponsored terrorism.


Here are a few pics of what Mumbai billboards are buzzing about:

The outdoor innovation is simply getting better by the day. Hats-off to Platinum Outdoor, a Madison Group company, who, once again has come out with an out of the box idea to do something different and break the conventional innovation clutter. A lot of care has been taken in execution and as a matter of fact some execution looks very very tedious if not impossible.

I wish the guys at Platinum Outdoor continues the good work.

Check out the campaign Mountain Dew.

It looked stunning in nights. Kudos for the agency...