The outdoor innovation is simply getting better by the day. Hats-off to Platinum Outdoor, a Madison Group company, who, once again has come out with an out of the box idea to do something different and break the conventional innovation clutter. A lot of care has been taken in execution and as a matter of fact some execution looks very very tedious if not impossible.

I wish the guys at Platinum Outdoor continues the good work.

Check out the campaign Mountain Dew.

It looked stunning in nights. Kudos for the agency...

Finally, after four months of hues & cries by mobile outdoor property owners, the Supreme Court has lifted the ban which was imposed in Mumbai, in may this year. The prohibition on mobile vans carrying advertising messages was enforced after a PIL filed by gynecologist, Dr Anahita Pundole and other residents of Mumbai.

On the other hand, Supri Advertising, one of the petitioners confronted this judgment and said, since May 2007 the mobile hoardings were displayed only at the allocated places and van stayed at each spot for only 2 hours.

Well, now when the ball is in media owners' court, not only they but the advertisers, media agencies as well as the hoardings are also smiling.