Buzz Marketing

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Well, none other than the only actor who is master of art of disguising, Aamir Khan (and everyone knows it!!!), but of lately, I was thinking, will anyone buy a DTH just to watch much hyped, country expelled Indian Premier League or TATA Sky is just trying to be aligned with the industry trend where anyone is trying to hop and milk the multi-million bucks worth IPL bandwagon?

Whatever may be the reason, the ad, like always stands out in humor and unparalleled piece of act as a hysterical Sardar by Aamir Khan puts a suble smile on the faces of those watching the ad. One thing which is noticeable in the ad is that the message of TATA Sky having "excellent picture quality" is communicated by showcasing the side effects of this superior feature. That's what I call crafty communication.

However one can also see the hoardings on the streets (as below).

I was just wondering, a little alteration in the punchline possibly can do miracles, and guess what it can be? "PAPAJI, CHEERLEADERS ARE BEST WATCHED ON TATA SKY"

Like any Multi-National Conglomerate, they are there on television, Internet, social media (including twitter), transit media, billboards, mobile, print, radio and are also merchandising their updated identities to establish top of the mind brand recall. Welcome to the new age of political advertising in India.

While "Advani for PM" campaign flourished across the Internet, Narendra Modi, the tech-savvy CM of Gujarat found boosting about achievements of Gujarat govt. and promises of BJP on his blog, facebook page and event stepped into the twitterville, the latest fad on the net.

These days, the so called iron-man of India, Mr. Advani is omn(et)ipresent, you browse any damn website and you are most likely to be welcomed by the smirking, poised picture of eight decades old PM aspirant. BJP is campaigning through SEM also where they seem to have purchased all the keywords one can think of.

Congress isn't at the back foot anywhere, while they are trying to project a youthful image by making the young Gandhi, the brand ambassador, Rahul is also dwelling into the virtual world with facebook. A new slogan - "Aam aadmi ke badhte kadam, har kadam par bharat buland" can be seen hanging on almost 11,000 hoardings across India and TV channels are singing Congress' "Jai Ho".

Regional parties like BSP and Shiv Sena are also adding to the noise with their new catchy one liners.

Well, whatever achievements these politicos are boosting about, one thing is sure, they have quite been able to accelerate the growth rate of recession ailing advertising industry.