Indian Political Advertising Comes of Age

Like any Multi-National Conglomerate, they are there on television, Internet, social media (including twitter), transit media, billboards, mobile, print, radio and are also merchandising their updated identities to establish top of the mind brand recall. Welcome to the new age of political advertising in India.

While "Advani for PM" campaign flourished across the Internet, Narendra Modi, the tech-savvy CM of Gujarat found boosting about achievements of Gujarat govt. and promises of BJP on his blog, facebook page and event stepped into the twitterville, the latest fad on the net.

These days, the so called iron-man of India, Mr. Advani is omn(et)ipresent, you browse any damn website and you are most likely to be welcomed by the smirking, poised picture of eight decades old PM aspirant. BJP is campaigning through SEM also where they seem to have purchased all the keywords one can think of.

Congress isn't at the back foot anywhere, while they are trying to project a youthful image by making the young Gandhi, the brand ambassador, Rahul is also dwelling into the virtual world with facebook. A new slogan - "Aam aadmi ke badhte kadam, har kadam par bharat buland" can be seen hanging on almost 11,000 hoardings across India and TV channels are singing Congress' "Jai Ho".

Regional parties like BSP and Shiv Sena are also adding to the noise with their new catchy one liners.

Well, whatever achievements these politicos are boosting about, one thing is sure, they have quite been able to accelerate the growth rate of recession ailing advertising industry.