...and this is what MP Tourism's new ad proves. This ad by Ogilvy is sure to catch eyeballs and stir buzz in the market. Advertising industry is already talking about the ad of "Talking Eyes".
The previous ad of Madhya Pradesh tourism peeped into the heart of the country through a "Bioscope". Interestingly, the first ad's storyline depicted that someone is sneaking a quick look into MP while second ad looked like a sequal which took the same storyline to next level by showing mesmerized eyes of the person who was looking into the "Bioscope".
While the "Bioscope" ad urged people to see MP through its catchline "Hindustan ka Dil Dekho", "Talking Eyes" ad revealed the experiences of a tourist after visiting the state with the line "Hindustan ka Dil Dekha".
The concept of eyes talking about the stunning sights of MP is quite unique and distinctive. The idea is fresh & novel which illustrates that a lot of creative and strategic thinking has gone into it.
While most of the people are applauding for Ogilvy for producing yet another masterpiece, many critics think that it fails to communicate the USP of Madhya Pradesh and about its tourist attractions to the travelers.
The previous ad of Madhya Pradesh tourism peeped into the heart of the country through a "Bioscope". Interestingly, the first ad's storyline depicted that someone is sneaking a quick look into MP while second ad looked like a sequal which took the same storyline to next level by showing mesmerized eyes of the person who was looking into the "Bioscope".
While the "Bioscope" ad urged people to see MP through its catchline "Hindustan ka Dil Dekho", "Talking Eyes" ad revealed the experiences of a tourist after visiting the state with the line "Hindustan ka Dil Dekha".
The concept of eyes talking about the stunning sights of MP is quite unique and distinctive. The idea is fresh & novel which illustrates that a lot of creative and strategic thinking has gone into it.
While most of the people are applauding for Ogilvy for producing yet another masterpiece, many critics think that it fails to communicate the USP of Madhya Pradesh and about its tourist attractions to the travelers.
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